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Reading Campaign
This is an advertising campaign that targets millennial (ages 13-17). Its message and tone is subversive and not immediately "in your face." Teenagers hate being told what to do and thinking they are impressionable. They despise authority. They want to develop their own ideas and approach their own conclusions. This campaign presents somewhat of a challenge in critical thinking. The answer is not direct, although it is eventually apparent and easy enough to figure out
